The health category is one of the most successful in the infomercial world. As Americans find alternative natural means to combat a variety of health issues, the use of vitamins and supplements have gone far more mainstream than in years past, especially for the 50 plus target market, a demographic which continues to be the most responsive in direct response marketing.
In 2004, we did the first successful infomercial for an Omega 3 product, many said it would not work. The thirty-minute show for Iceland Health Omega 3 emphasized the purity of the product and the results achieved to help minimize inflammation and thus help ease joint pain. The results were amazing. One show, produced on a limited budget, without a celebrity endorser, sold over 26 million in product in less than three years.
It also paved the way for product extensions in the joint, cognitive and mood categories, which were successful in their own right. All products were launched with half hour infomercials, and later were supplemented by five minute media.
In 2013, Omega XL needed to raise their visibility to the mass market. Their USP was an Omega derived from the green-lipped mussels of New Zealand. Enter Larry King, who interviewed the founder, along with a medical Dr. and supplemented with testimonials of real users, along with a strong call to action. Avalanche oversaw the creation of that infomercial five years ago and it is still running strong, far surpassing the usual life span of creative executions.
Approximately $50 million dollars worth of Omega XL is sold on a yearly basis, largely driven from the TV. Current TV media spend is about $400,000 per week, which started out exclusively in long form and is now supplemented by five minute and shorter format media*.
There is a strong market for Omega products, as evidenced by the continued demand.
*Not verified by independent source
Dr. Don colbert, m.d.
Medical Director of the Divine Health Wellness Center in Orlando, Florida where he has treated over 40,000 patients, Don Colbert, M.D. is board certified in family practice and anti aging medicine. Dr. Colbert is an internationally known expert and prolific speaker on integrative medicine (a combination of traditional and alternative medicine). He is additionally on the Medical Advisory Board for the Fellowship of Christian Athletes.Dr. Colbert has also become affectionately known as "The Doctor to God's Generals." He has been featured on Fox News, ABC World News, The Atlanta Journal Constitution, BBC, Readers Digest, News Week, Prevention Magazine, Esquire, the LA Times, and many others.
Dr. Colbert is the best-selling author of over 40 books including What Would Jesus Eat, The Bible Cure Series, and The Seven Pillars of Health (a New York Times best-seller), which together have sold over 8 million copies. Many of Dr. Colbert's books are required reading at many medical schools around the world.
Dr. Don Colbert delves deeper into chronic aliments and conditions affecting the health of millions worldwide and provides all natural solutions by treating the mind, body and spirit.
Each episode is designed to educate the viewer with real-life patient application and step-by-step instructions by Dr. Colbert on how to incorporate the most popular and fastest growing alternative therapies formulated by Dr. Colbert.
We introduce you to Dr. Don Colbert's pioneering MBS 360 System. This system is designed to help you restore, rebuild and recharge your mind, body and spirit – from the inside out and the outside in. This exclusive, one-of-a-kind anti-aging system is comprised of six products, including a one of a kind fat burning formula, a powerful skin and joint formula, video treatment plans and so much more! This amazing system will absolutely kick start a younger, healthier, glowing you.
This weight loss management formula contains two specific patented ingredients. Irvingia seed extract (certified as GRAS affirmed) and a proprietary patented caffeine free green tea extract (shown in the studies to be three times greater than free form green tea, and also promotes thermogenesis...heat production). Additionally, the system's skin and joint formula includes a collagen ingredient (also GRAS) that represents the importance of adding healthy collagen proteins to our diet to promote healthy skin and nourishment of joints. Studies have shown the collagen in this formula has helped with recovery from exercise in healthy adults.
With over 50,000 items sold, "the “At Home Wellness” DVDs, plus the one-of-a-kind treatment guides for weight loss we provide, can bring about the changes to truly create a Mind, Body & Spirit transformation."
Supplemental to the MBS360 System are assets such as Dr. Colbert's Power of Joy and Healing DVD, Dr. Colbert's acclaimed DVD "Five Keys to Restore Your Health", and Dr. Colbert's best-seller Green Supreme Food.
THE ANNIE MOSES BAND
A family of six extraordinary musicians with a sound all their own, The Annie Moses Band is a new wave of music whose mission is to educate and entertain through positive inspiring music, to encourage the school systems to make the Fine Arts an imperative part of their curriculum. The group is propagating a thirst for the fine arts in the hearts of young people, and has a mission to inspire families, churches, and communities to invest in the musical education of the very young. They are leading the way in the pop-classical revolution sweeping the music world. The future is very bright for these highly trained young artists, who have received critical acclaim from The Tennessean, Nashville City Paper, Music Row Magazine, Infuze.com, Christianrockeronline.com, Phantom Tollbooth, Menconi.com, AlphaOmegaNews.com, ChristianMusicMonthly.com, CTN-TV, At Home Live!, Daystar TV, Cornersone TV, 100 Huntley Street, CBN, and TBN, to name a few. The group was also featured with a cover story in Strings Magazine, which is the premiere publication for the neo-classical genre. The Annie Moses Band plays over one hundred concerts per year, inspiring the young and old alike to join in the discipline, beauty, and excitement of highly skilled musicianship.
Together, as the Annie Moses Band, they combine all their attributes: love for one another, prodigious talent, as well as a creative curiosity that goes beyond the classic, beyond even music, and into the great questions of life.
CHRISTMAS WITH THE ANNIE MOSES BAND
Christmas has long been a gateway to expose new ears to the unique sound of the five-member, string playing Annie Moses Band, considering audiences often broaden their musical tastes during the holidays. The nationwide debut of their Christmas concert special has been widely accepted throughout the PBS community. This all-sibling ensemble ranges from ages 26 - 11 starting with Annie (lead vocals, violin), Alex (viola, background vocals), Benjamin (cello), Gretchen (violin, mandolin), Camille (harp, piano), and Jeremiah (guitar). Annie, Alex, and Benjamin have all been trained at the world-renowned Juilliard School, in New York City.
Released through PBS nationally 12/09
November 10, 2011 through January 31, 2012
PILGRIMS & PRODIGALS
Performing music from their new album, Pilgrims and Prodigals, with blazing arrangements of classic songs and folk tunes and featuring all new originals inspired by timeless works of literature and poetry. Follow the narrow path of the pilgrim and the well-traveled road of the prodigal. A musical pilgrimage that reaches deep into the soul.
Matthew Kelly is an internationally acclaimed speaker and author. He is additionally the Founder & President of Floyd Consulting - a consulting firm founded on the belief that your organization can only become the-best-version-of itself if the people who drive your organization are striving to become the-best-version-of themselves.
Kelly's books have sold more than 1,000,000 copies and have appeared on the New York Times, Wall Street Journal, USA Today, Publisher's Weekly, and numerous other best sellers lists. His titles include The Rhythm of Life: Living Every Day with Passion and Purpose, The Seven Levels of Intimacy, and The Dream Manager.
Matthew Kelly's message is both timely and timeless. His example is authentic and inspiring. His passion for life is refreshing and challenging. It is certain that he will continue to be, with increasing influence, one of the most sought-after and endearing voices of our time.
*Not verified by independent source